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The smart consumer utilizes technology and requires bold business priorities

The consumer products companies will need to review the approach to the transformation and move on bold moves, in order to remain competitive for the "smart" shoppers, that leverage technology and data. This follows from the report of the CR-FutureConsumer.Now, which identifies five critical priorities for enterprises of consumer products.

Priorities FutureConsumer.Now exposure arising from a qualitative research that lasted over a year and attended by more than 200 business leaders, visionaries and practitioners from different disciplines, προκειμένου να διαμορφωθεί μια ολοκληρωμένη άποψη για το πώς θα είναι ο καταναλωτής του μέλλοντος και πώς θα επηρεάσει τις επιχειρήσεις σήμερα.

Based on research, the CR reached on these proposals on businesses of consumer products, to address the five business priorities:

1. Challenge each premise

While flexible new market players use technology and new channels to challenge existing business models, The majority of businesses trying to protect their traditional activities, leveraging economies of scale and seeking incremental improvements. Companies will have to face three challenges: To maximize the benefits of current business models, located in retreat, to finance the transformation, to leverage existing capabilities of enterprise so as to foster new business models, and, end, create new opportunities, which enable them to exploit new opportunities.

While flexible new market players use technology and new channels to challenge existing business models, The majority of businesses trying to protect their traditional activities, leveraging economies of scale and seeking incremental improvements. Companies will have to face three challenges: To maximize the benefits of current business models, located in retreat, to finance the transformation, to leverage existing capabilities of enterprise so as to foster new business models, and, end, create new opportunities, which enable them to exploit new opportunities.

2. Choose your mode of operation

Businesses that are taking a leadership role in the values ​​and concerns of stakeholders meant more for their company, They are those who will gain a competitive advantage. Diversifying their purpose and incorporating it into every aspect of their organization, They will be able to create deep, lasting and profitable relationships with consumers, manpower and other stakeholders.

3. Win every little moment

Consumers who utilize technology, will buy more and more goods, services and experiences in "small moments", without preference to any specific platform. Businesses will have to adapt their product offerings, and prices, and the time the offer, as consumers decide on their purchases in a split second, regardless of brand (brand).

4. Create measurable results

As technology offers consumers more information than ever about their purchases, general promises a brand (brand) will overcome, consumers require more measurable and personalized results, which exceed the basic advantages of a product or service. The "smart" consumers of the future will have a full picture of the measurable effects of each market and product consumption or service operating. Businesses can show transparent, positive effect of the product or service, in order to better attract their preferred customers.

5. Harness ecosystem

As new technologies and business models disrupt established value chains, successful consumer products companies will seize new opportunities based on where and how they can add value. Businesses must identify the customer-focused ecosystem, they want to create, and decide the role you want to play in this ecosystem.

Referring to the report findings, Thanos Mavros, partner and head of Consumer Products Industry and Retail CR for the Southern Europe region, commented: "The needs and desires of consumers for products and services that use changing day by day exponentially. The future consumer will decide on purchases of milliseconds, within which business should be able to attract attention. The consumer products business will survive and stand out in the future only if you leave behind the business models of the past, exploit new technologies and radically transform the way they operate, για να μπορέσουν να ανταποκριθούν στις προσδοκίες των πελατών τους».

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