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World Food Day 2019 on: "Healthy diet to eliminate hunger".

International Day for Food and Nutrition!! This day, established in 1945 where it founded the World Food and Agriculture Organization (FAO) UN…..

The World Food Day, known as World Food Day «World Food Day», celebrated annually on 16 October, the founding date of the 1945 World Food and Agriculture Organization (FAO) UN.

Subject celebration 2019: "Healthy diet to eliminate hunger"

The drastic change of modern life, reduction of leisure, the transformation of family structure and the subsequent adoption of new eating habits that lead to the consumption of ready and standardized food, They are one of the most serious challenges for Public Health today.

The announcement of Hellenic Food Agency (EFET)

Eradicating hunger («zero hunger») It requires increasing global commitment and action. The way we operate today food systems, from agricultural production to processing and retailing, needs change, as intensive food production, combined with climate change, causing rapid loss of biodiversity. For that reason, diversity in food crops is vital, as they will make available and accessible, more and more people, foods constitute a healthy diet, but also to promote and preserve the environment.

Since the last decades eating habits have dramatically changed, as a result of globalization, urbanization and changes in income, There is a slew of healthy food choices. The consumption of processed food, particularly those with a high sugar content, salt and saturated fat, and that of meat and other animal products, It has increased at the expense of consumption of foodstuffs constituting the Greek traditional Mediterranean diet.

An unhealthy diet is the main risk factor for death from non-transmissible diseases, including cardiovascular diseases, diabetes and certain cancers. The combination of unhealthy food choices with increasingly sedentary lifestyle has caused an increase in obesity rates, both in developed countries, and in low-income countries. For the year 2019, according to the latest FAO report, over 820 millions of people suffer from chronic malnutrition. Alongside, 670 million adults and 120 million boys and girls aged 5 – 19 years suffer from obesity.

Simple solutions for biodiversity conservation, protecting the environment and achieving a more healthy diets are the following:

  • food choices such as fruits and vegetables, which are seasonal and local producers in an effort to support biodiversity.
  • Inclusion in the daily diet more fruit, vegetable, legumes, whole grains and nuts, which are consistent with the model of the Mediterranean diet.
  • Select foods that conform to the standard of our traditional food and foodservice. Ask, also, less salt to your food and avoid adding salt in salads and appetizers.
  • Reading the nutrition declaration Table on the labels of processed foods and selecting those that are lower in sugar, saturated fat and salt.
  • Proper storage of food in the house to keep fresh and safe, and to reduce the waste of such. Check the radiator temperature (<5° C) and use airtight containers to keep food fresher in the refrigerator and to prevent their rapid alteration.

Survey Research Institute Retail Consumer Goods (IELKA) for Greece

As part of World Food Day, the Research Institute Retail Consumer Goods (IELKA) carried out a study documenting the changes that pass the dietary and consumption patterns of the Greeks.

The survey was conducted in September 2019 with sample 950 Consumers from all over Greece and the results highlight 7 food and consumer trends are expected to shape the supermarket industry and their suppliers in the next decade.

1. Vegetarianism - Vegetarian Diet

International demographic and cultural changes in conjunction with the productive potential of the global economy for production of animal proteins are factors that contribute to global warming consumers who choose the vegetarian diet. In the European Union there are countries like Sweden where the percentage of vegetarians reaches even 15%, while in countries such as India exceeds 35%. In Greece the percentage of consumers who say vegetarians not exceed 3%, but there is a strong interest in increasing fruit and vegetable consumption, which is significantly more intense than other countries (cf.. shape 1), with the 62% public state that has increased the consumption of fruits and vegetables to improve their health.

2. alternative food

Said voltage, expected to make more vigorous search for alternative materials, foods and products to meet the current nutritional habits. Products such as vegetable cheese, vegetable milks etc are already on the Greek market, the next step is the laboratory meat or vegetable ingredients. There is also already a consumer audience make specific food choices, although at a lower rate than abroad. Feature is that as shown in Figure 2, the 25% public considers these choices healthier, against 51% in the USA.

3. New flavours

multiculturalism, Internet access both past trends driving the desire of consumers for new flavors and a variety of different options. The 71% public says that likes to discover new flavors (more than the 67% US), while the 66% It indicates that the species diversity is a key factor for the point of sale option. Already today food companies are experimenting with new combinations of flavors trying to meet that need, while the lianemporikes businesses expand their kodikologio with new categories and new products.

4. Increase snack and convenience food

The increasing pace of life in everyday life, the increased use of social media and demographic changes shape a consumer public with special features. This is an audience that has limited time to devote to cooking and a public that increasingly operates in the evening. The public is looking increasingly easy solutions to meet the nutrition, replacing meals with snacks, replacing soda with ready solutions and utilizing all the more food delivery. These changes affect both the industry which has to respond with new products, and retailing, which should provide more solutions and not only products.

5. Health and diet

But unlike the previous trend, the majority of consumers (and especially the older ages) expected to devote more and more time for planning - planning of their diet, as a result of increasing the level of education and the average life expectancy. The public will want to live healthier for longer throughout. Health as shown in Figure 5 It is linked to diet (88%), while a healthy diet is linked to cooking (89%). The public is looking healthier choices about diet and businesses should be prepared to respond to this need, as well as what is healthy to a great extent is unclear for large groups of buyers.

A typical example is that one of the foods which implicated increasingly in the eyes of consumers as unhealthy as sugar. The shift to alternative sources such as saccharin and stevia seems gaining ground with 28% public to choose these alternatives. while a 38% public indicates that generally avoids the consumption of sweets and sugar with the - theoretical - cumulative percentage reaches 66%, leaving longer a minority remains dedicated to traditional crystalline selection.

6. The obsession with social networks

The social media more and more strongly will shape the choices of consumers in food markets, cooking and eating to be connected to the internet more and more. The 39% of the public (shape 7) cook today having open cell next to see recipes, while the 22% He has actively ask advice through social media. Now the landlady of the house not only cooks for the family, but for a wider circle with 40% of respondents saying they have uploaded photo with their food online. The influencers will began developing a more active role and more influence developments. The information transmission rates and adoption trends are becoming faster, creating the need for companies and follow them pace, but mainly to have a presence in these media.

7. Climate change and sustainable development

Climate change and increasingly intense public interest in the environment is expected to significantly affect how businesses operate. Consumers are becoming more demanding and critics with respect to the operation of businesses. The rates are comparable in Greece and abroad in connection with the purchase intention from businesses operating in an ethical and environmentally friendly manner. Specifically, the intention to market test the honesty and transparency of business the way they operate is recorded at a rate 74% in Greece against 80% in the USA.

End, But we must not forget that these trends operate within the economic environment in which they are asked to buy the citizens. On the one hand the consumer is trying to follow a specific diet healthier, but on the other side tries to balance his options to disposable income has. Remarkable however is that a minority but significant proportion of the public, around 40%, They are willing even to pay a higher price for products produced with standards and processes more environmentally friendly. There will always be a delicate balance between consumer and want to offer in business. Organizations will be able to operate near this slim line will be those that will emerge in the next decade.

One in three children is malnourished or overweight (Unicef)

Malnourished or overweight: one in three children under five does not eat as need to grow properly, warns the United Nations Fund for Childhood (UNICEF) in a report that was published.

"Many countries thought they had to untangle malnutrition, it was more a problem of the past, but they discover that they have a new very big problem "with infant, according to Victor Agouago, Head of the UNICEF program on nutrition, who asked about the AFP.

From 676 million children under five around the world 2018, about 227 million-or approximately one third- are malnourished or overweight, while 340 millions have nutrient deficiency, this UN agency estimates for child protection.

Given the globalization of eating habits, long-term poverty and climate change, in ever more countries accumulate cases different facets of malnutrition, undermining their future development, , UNICEF warns, which refers to "triple burden"

"The way in which we react to malnutrition must change: not simply giving children enough food, We must above all give them proper nutrition ", says Chenrieta Fort, Director of UNICEF, in a press release accompanying the first such an important resolution on the issue published by this organization over the past 20 years.

However, malnutrition at the forefront and children affected four times as many overweight.

Although the number of children who do not get enough food in relation to their nutritional needs has decreased very (-40% in space 1990 – 2005), the ypositisimos remains a serious problem for many countries, mainly in sub-Saharan Africa and South Asia.

149 million children in the world are so very petite for their age (delay in growth due to chronic malnutrition) and 50 million very weak in relation to their height (leanness, associated with malnutrition or absorption problem nutrient).

UNICEF is also demonstrates the 340 million children suffering from “hidden hunger”, Why hire a sufficient number of daily calories, but lack vitamins and minerals are very important for their development (iron, iodine, Vitamins A and C, due to deficient intake of fruits, vegetable and animal products).

These deficiencies can have serious physical (deficient immune system, Vision and hearing problems) and spiritual consequences.

This effect starts at the very young age, said reducing suckling period and the replacement of a diet based on inappropriate products and even more enhanced by the “increasing access to foods high in calories but low in nutrients”, such as fast food, international organization explains UNICEF.

End, obesity and people who are overweight rising rapidly.

Specifically, these problems affected 40 millions of young people including those who live in developing countries.

Although this problem was virtually unknown in poor countries 1990 (Only the 3% of low-income countries were above 10% overweight children), three-quarters of these are now called to deal.

“In the past, we thought (…) the above normal for the height weight and obesity are malnutrition rich, but this is not true today”, observes Victor Agouago, doctor in public health.

“The different forms of malnutrition coexist increasingly within a country (…) and often within a house” (an overweight mother with a malnourished child for example) or even “a single person at different ages of life”, poor nutrition in childhood, Obesity is a risk factor or overweight in adulthood, he says.

This situation is closely related to poverty: affects more and more poor countries and their populations in a precarious financial position in the rich countries, also underlines the UNICEF.

To improve this situation, The organization encourages governments to promote the necessary products for maintaining a balanced diet and making them financially accessible.

The same organization also calls for creating more laws regarding the advertising of infant milk powder and sugary soft drinks and stresses the need to place more labels on products for their nutritional value which can be easily understood, so that consumers are able to make better choices for themselves and their children.

OR World Food Day (P.I.D.) in numbers at Greenpeace

  • more than 850 from. people still go hungry worldwide.
  • 2 billion. People suffering from chronic lack of nutrients.
  • 40 from. people die each year from hunger, while daily produced 356 kilograms of grain per person.
  • Between 1967- 1997, global cereal production increased by 84% and the world population increased by 67%, ensuring a food safety regime worldwide.
  • The same period, the food production costs have decreased dramatically, dragging a corresponding reduction and their prices.
  • The food industry wastes 40 billion dollars in advertising.
  • For every dollar spent by the World Health Organization to combat malnutrition, The food industry spends 500 dollars for the promotion of processed foods.
  • According to World Health Organization figures, currently 300 from. adults worldwide are obese. 100 from. Most of the 1995.
  • Until 2020, obesity and complications created (cardiovascular diseases, diabetes and certain cancers) will be responsible for 72% of deaths worldwide. The 1998, The corresponding percentage was around 60%.
  • From 1979 by mid 1990, Annual meat consumption in the southern hemisphere increased by 70 from. tons, in contrast to an increase 26 from. tonnes occurred in the northern hemisphere.
  • USA., China, The EU and Brazil are the 33% world population, which consumes 60% of world production of beef, more than 70% global poultry production and more than 80% of pork production.
  • Russia and Brazil, according to data 1996 and 1998, overweight people represent 45,4% and 31,8% of the adult population respectively.
  • In the USA. more than 40% of produced food is thrown away in the trash, at a cost of over 100 billion. dollars to American society. It calculated that 14% food that end up in household garbage is packed and has not expired.
  • If every American reduced meat consumption 5%, ie if eating a dish less per week, it will produce sufficient quantity of grain to feed 25 million people.
  • If the 670 from. tons of global production of grain destined for animal feed decreased by 10%, the excess grain would arrive to feed 225 million people.
  • Slimming products currently represent in Europe a market 100 billion. dollars, equivalent to the Gross National Product of Morocco.
  • 5 multinational control 90% global trade of cereals.
  • a multinational, Monsanto controls 91% of GM seeds in the world.
  • 6 multinationals (BASF, Bayer, Dow, Dupont, Monsanto and Syngenta) control 75-80% the global pesticide market. The 1994, the figure companies amounted to 12.
  • The global consumption of meat destroys forests rapidly. In Central America, the latest 40 years, the 40% rainforest has been destroyed or burned to be converted to cattle pasture.
  • 10.000 different species have been used by people to produce food for 10.000 years. Today, only 150 species nourish humanity alone 12 species provide 80% caloric value – wheat, rice, corn and potato cover 60%.

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