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«Plastic-Free Santorini» : Priority to nature conservation and upgrading of the island on the Sustainable Development

Capmaign «Plastic-Free Santorini»
H διατήρηση της ακεραιότητας του φυσικού περιβάλλοντος της Σαντορίνης είναι ψηλά στις προτεραιότητες του Υπουργείου Τουρισμού το οποίο πατά το κουμπί του πράσινου μετασχηματισμού και ……starts initiative to protect the environment of Santorini, parallel initiative recommends viewing the island.

The island is the heart of a coil environmental awareness, which will gradually spread to the Cyclades and the Aegean islands.

This is a joint initiative of Tourism Minister, K. thanks Theocharis, Mayor Santorini, K. Anthony Sigalas and President of the Administration of Lidl Greece, K. James Andreanidi, which seeks the declaration of the island as an island with special environmental sensitivities, and timeless symbolism. Santorini is "the first island in the Cyclades (in the Aegean), Free from Plastic ".

Begins immediately raising campaign «Plastic-Free Santorini", to disseminate the message to reduce the excessive use of plastic throughout Greece.

Santorini was chosen because it is an island with special sensitivities in the environment, traditional architecture, primary production, It is the focus of government efforts to upgrade as to sustainable development and is also a world tourist destination, a melting pot of peoples and cultures. The aim is the island to be the heart and mind of modern social culture that will inspire and motivate for participation and the other islands of the Cyclades in the project.

The campaign, over powerful symbolic weight (awareness - call to action), will include supporting actions and to different stakeholders, and digital projection.

The awareness of visitors, του τοπικού πληθυσμού και κάθε Ελληνίδας και Έλληνα αποτελεί τον βασικό σκοπό του μηνύματος Έτσι η Σαντορίνη θα συνδεθεί με ένα παγκόσμιο μήνυμα για την προστασία του περιβάλλοντος.

At the start of the season, ie the end of March to early April and will continue until the end of 2020, θα πραγματοποιηθεί η συμβολική ανακοίνωση της πρωτοβουλίας σε σταθερά σημεία ευαισθητοποίησης στο νησί

Main display signs of this effort -except Santorini- It is key ports, Athens International Airport "Eleftherios Venizelos", terminals of the track means, departure points for boat Santorini and within the same ship and Media, such as magazines.

The corresponding points in Santorini is the airport of the island, bus stops, organized beaches, KEP, the points of arrival of the ships and the local media.
Other supportive actions of this effort is to place branded recycling bins and materials, awareness workshops in schools, labels in crowded places and merchandise.

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