World Travel & Tourism Council (WTTC / WTTC 25th Global Summit: MSC Group, Royal Caribbean, Amadeus, Microsoft, Viking Cruises, TURESPANA, and More To Participate in the WTTC Global Summit at Rome, Italy Promising A Major Boost To the Travel and Tourism Industry!

The 25th World Travel & Tourism Council (WTTC) Global Summit, set to take place in Rome from September 28–30, 2025, has announced an exciting line-up of renowned companies and speakers, with key tourism and travel leaders from across the globe. Among the prestigious names confirmed to participate are MSC Group, Royal Caribbean Cruises, Amadeus, Microsoft, Viking Cruises, TURESPANA, and InterContinental Hotels Group.

What is the WTTC Global Summit?

The WTTC Global Summit is one of the most influential gatherings in the travel and tourism industry, bringing together top leaders from the public and private sectors to discuss the future of the sector. The event is poised to address critical issues such as economic growth, job creation, sustainability, and innovation, with a strong focus on leveraging Artificial Intelligence and seamless travel solutions.

This year, the event’s theme, La Grande Bellezza (del Viaggio), or The Great Beauty (of Travel), emphasizes the role of tourism as a catalyst for creating stronger economic ties and cultural exchanges. Italy’s Ministry of Tourism, alongside ENIT (the Italian National Tourist Board), the Municipality of Rome, and the Lazio Region, is partnering to host this major event in the heart of Italy’s capital.

Who Will Be Attending?

Leading global tourism and travel figures will be in attendance, including Greg O’Hara, Founder and Senior Managing Director of Certares, Andrea Grisdale, CEO of IC Bellagio, Manfredi Lefebvre d’Ovidio, Chairman of Heritage Group, and Audrey Hendley, President of American Express Travel. They will join MSC Group, Royal Caribbean Cruises, Amadeus, Microsoft, Viking Cruises, and InterContinental Hotels Group as well as more than 310 CEOs, chairs, and directors from around the world.

Other notable participants include leaders from top companies such as Iberostar, Trip.com Group, Zurich Cover-More, Virtuoso, and Radisson Hotel Group, along with renowned organizations like Microsoft, Bain & Company, and AI Commission for Information. Together, they will focus on key challenges and opportunities facing the travel sector in the coming years.

Where Will the Summit Be Held?

The WTTC Global Summit will take place at the Auditorium Parco della Musica in Rome, a renowned venue known for its striking architecture and cultural significance. The summit promises to be an event of global importance, attracting leaders from over 65 countries to discuss travel and tourism’s crucial role in economic recovery and global connectivity.

When Is the WTTC Global Summit?

The 25th WTTC Global Summit will run from September 28 to September 30, 2025. The opening ceremony will feature a special performance by Andrea Bocelli, the world-renowned Italian tenor, setting the stage for what is expected to be an unforgettable event. The summit will continue for three days, featuring a mix of sessions, workshops, and networking opportunities aimed at fostering innovation and collaboration across the travel industry.

Why Is the WTTC Global Summit Important?

The summit will address key issues surrounding the future of tourism and travel, with a particular focus on sustainability and digitalization—two pillars critical to attracting younger generations of travelers. As tourism undergoes rapid transformation, stakeholders will discuss the importance of Environmental, Social, and Governance (ESG) values, as younger travelers increasingly seek experiences that align with their sustainability expectations.

With global leaders and investors converging on Rome, the summit offers a unique opportunity to chart the course for the tourism sector, ensuring it remains a dynamic force for global progress. The involvement of MSC Group, Royal Caribbean, Amadeus, Microsoft, and other top-tier organizations underscores the critical role of the private sector in driving innovation and fostering economic growth within the industry.

How Will the Summit Shape the Future of Travel?

The WTTC Global Summit will provide a platform for discussions that will influence the trajectory of the tourism and travel industry. Delegates will focus on key areas such as the economic impact of tourism, the role of technology in transforming the travel experience, and the importance of sustainable tourism practices in preserving cultural and environmental heritage.

As the tourism industry rebounds from the pandemic, the summit will also highlight the potential of new digital tools and AI-driven solutions to enhance the travel experience, making it more seamless, efficient, and personalized. Microsoft, Amadeus, and other tech innovators will showcase cutting-edge technologies that are shaping the future of travel.

A landmark event in the travel and tourism industry

With the inclusion of top industry players like MSC Group, Royal Caribbean Cruises, Amadeus, Microsoft, Viking Cruises, TURESPANA, and InterContinental Hotels Group, the 25th WTTC Global Summit is set to be a landmark event in the travel and tourism industry. As the sector continues to evolve, this gathering will provide a crucial forum for shaping the future of global tourism, fostering innovation, and addressing key challenges facing the industry. With Andrea Bocelli’s performance kicking off the event, the summit promises to be an unforgettable occasion that highlights the beauty of travel and its transformative power.